What is the Main Aim of Customer Communication Management?
The aim of customer communication management has been shifting to digital. However, the question to ponder upon would be what would happen to paper. Have you been struggling to allure customers away from physical channels? It would be pertinent to mention here that you should not do it, as several articles reveal about the fondness of customers to prefer digital experiences only.
It would also not be wrong to suggest that the customer experience index has been known to reveal hybrid customer experience. It would likely outperform both in purely digital and purely physical experience suitable to your specific needs.