Main Reasons Why It Makes Sense for Businesses to Produce Corporate Videos
These days, the business world is embracing the power of video production to expand business reach. Video production has been proven to drive results.
Below are the main reasons businesses produce corporate videos:
Get a Higher Search Engine Ranking
Google bought YouTube in 2006 and has since prioritized videos in ranking searches. Results now include entire video thumbnails, providing businesses the chance to rank higher by producing high-quality clips. It is just essential to optimize the videos on YouTube by creating relevant descriptions and titles.
Let People Understand their Offerings
Capturing what a business does and offers in a way that is better than their competitors can be hard. Internet users will not want to browse through website pages just to learn about certain products or services. Fortunately, corporate videos give them concise pieces of information. They explain brand offerings using just a few texts.
Have More Conversions
Since 2016, internet users may have observed that landing pages in websites usually include a video. According to many reports, embedding quality videos can significantly increase conversion.The video will capture the attention of website visitors who may spend some time checking out the offerings and decide to buy later. Also, having visitors staying longer in the site improves its organic search ranking with Google.
Have Social Media Shares
For many businesses, engaging with their customers is not an easy task, especially if you don’t want to pay for the privilege. For instance, on Facebook, businesses need to pay to sponsor posts to be shown to their followers. As videos are well-shared on social media, it just makes sense for any business to invest in Houston video production company.
Build Client Trust
Corporate videos let clients get a glimpse behind the scenes of a business. Compared to text-based content, videos introduce them to the brand, offerings and personnel in a personable way. This helps grow the trust and confidence of clients in the company.
Keep their People Informed
Businesses use corporate videos to train their workers. As videos offer both audio and visual stimulation, they help employees understand and retain information easily. Also, videos can be easily distributed to offices compared to heavy training manuals.
Stay On Top of the Game
According to statistics, more than 50% of businesses are currently using videos to engage their customers. With such figure, every business will want to jump into the video production wagon to stay competitive.