Improving your Amazon Seller Rating to Get More Customers
If you are selling your products on Amazon, you surely know the importance of customer service to succeed. You must give regards to how your customers feel about your business. Satisfy them and you have taken care of a significant aspect of your online business.
When Amazon customers look at your products among other products, they will consider value and trust to make their buying decision. To compete on value, you need to offer your products at lower prices and shipping options. You can compete on trust if you have an excellent Amazon seller rating. Take advantage of the availability of amazon product research tools to improve your ratings and stay on top of the competition.
How Amazon Seller Ratings Work
Amazon seller ratings are pretty straightforward. Their customers rate sellers from 1 to 5 stars and Amazon displays the average. You can get a five-star review if your customers are satisfied with your product or service. Although the rating system has changed, the strategy to get five stars is still the same. You can keep your customers satisfied and get more positive feedback from them by considering the following tips:
- Do what you say you will. It is important to deliver when you promise to. In case your listing says your customer can get your item by a certain date, you want to ensure they really do. Whatever your possible reasons for the delay, customers will rarely care about it. Always have a system in place to ensure every delivery ships as promised.
- Respond to customers on time. Customers on Amazon expect sellers to respond to them within a 24-hour timeframe. In fact, many of them expect you to respond within six hours. With each minute passing, your risk of disappointing your customer and getting negative feedback from them increases.
- Give exceptional customer service. Sometimes, customers may demand a refund and you want to grant this request quickly and professionally. Keep in mind that customer rating determines your score as a seller and negative feedback can hurt your score.
Importance of Amazon Seller Ratings
The ratings that Amazon gives their sellers are displayed when customers look at buying options for a certain product. Indeed, ratings tend to be more attractive than prices. Keep in mind that if your product gets a one-star seller rating or two, they will consider your order defective. In case 1 percent of your orders are defective, the website is likely to impose restrictions on your selling privileges.